Assalamualaikum wbt
6 January 2011. Today we start a session on creativity and innovation with Dr Roland Xavier. Innovation, the ability to convert ideas become reality in our daily life and this is where entrepreneur was born. Knowing the secret weapon to market a so-called good product make me thought, "Hey, it wasn't that difficult" but believe me, it also won't be as easy as we hope. And these are the secrets!!
Important vs Interesting
- Firstly, determine whether the product you want to market is either important or interesting from costumer point of view. If it is only interesting, it might not be in the market for a long term. But if it important, it has potential to rule the market.
NABC
- Create the value of the product by determine the Need, Approach, Benefit, and Competition of the product.
Elevator pitch analogy
- Imagine that one lucky day where you happened to meet Mr. Donald Trump while riding the elevator. And you had in mind, a great business idea to propose to him. How you want to talk to him and grab his interest and maybe a chance to talk more about it with him later within a time less than 2 minutes?
Today, we had a great day and hopefully, tomorrow will be even exciting. Amin...
Wassalam..
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